Vijay on the other hand isn’t looking to cash in on this craze. He is clearly looking at bigger things than making a quick buck out of his current fame.
The rise of Vijay Deverakonda has been the talk of the industry now. Not many believed that he would become a phenomenon in such a short span of time. He is the first actor from the tier 2 stars to enter the fifty crore club. Geetha Govindam has collected a distributor share of Rs. 52 crore in twelve days and is still going strong.
This is no mean feat as a blockbuster like A Aa couldn’t enter the 50 crore club in spite of Trivikram’s brand plus Samantha’s star value. Vijay has achieved this without any external help and also with a very formulaic film. The mighty success of Geetha Govindam has changed the equations to a large extent as producers are queuing up to get Vijay’s dates. A few of them are willing to wait for two or three years to make a movie with him.
Vijay on the other hand isn’t looking to cash in on this craze. He is clearly looking at bigger things than making a quick buck out of his current fame. This is turning out to be an extra headache for his contemporary actors who are demanding high remuneration. Right now, Producers are happy to bet on Vijay rather than others as he is quoting less in spite of having a proved market. Geetha Govindam’s success has not only changed the market dynamics of Telugu film industry but also is likely to bring a lot of changes to the filmmaking dynamics of medium budget films.